DDB Colombia | Corona Beer

Insight:

For years, Corona Beer has been committed to inviting people to disconnect and reconnect with nature and fight against plastic. That’s why they decided to design and build the only plastic-free island in the world, 100% natural and entirely sustainable—to provide our consumers, media, influencers, retailers, and internal sales forces with a once-in-a-lifetime opportunity to connect with nature while protecting it.

Corona Island’s guests will not just relax; they’re there to live the brand’s purpose and learn how to embrace a sustainable and responsible way of living.

Impact:

Corona Island became a benchmark for tourism and construction on hundreds of islands around the world. Architects, real estate developers, influencers, celebrities, and government entities have set Corona Island as an example of a sustainable lifestyle, thanks to it becoming the first island in the world certified by Oceanic Global as plastic-free.

The popularity of the island spread to all 25 markets activating, with sold-out experiences for 17 consecutive months. It also achieved sales uplifts of 39%+ in participant countries and six billion impressions globally with 95% positive sentiment.

But most importantly, Corona Island is making a lasting impact with more than 1,200 mangroves planted, 65+ animal species preserved, 25,000 seeds planted to reforest the land, and zero greenhouse gas emissions released.