DDB Colombia | McDonald’s

Insight:

There is a key moment when your McDonald’s order arrives. The sound of the doorbell immediately produces a plethora of emotions. Something we like to call: “happy chaos.”

Impact:

To launch a unique delivery service through its team of employees and seeking to capture that precise moment of happiness that people feel when McDelivery arrives, we installed cameras on the hats of the delivery team to create the first authentic and most candid photo campaign, Captured for the first time by a delivery team.